Privacy policy

1. data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the legal notice of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and tools from third-party providers

When you visit our website, your surfing behavior may be statistically evaluated. This is mainly done using cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy. You can object to this analysis. We will inform you about the objection options in this privacy policy.

2. general notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is:

Visiodrom GmbH
Friedrich-Ebert-Str. 130
42117 Wuppertal

Phone: +49 202 430 486-70
Fax: +49 202 430 486-79
E-mail: info@visiodrom.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. All you need to do is send us an informal e-mail. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data at any time. You can contact us at any time at the address given in the legal notice if you have further questions on the subject of personal data.

3. data collection on our website

Cookies

Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.

Change your cookie consent settings.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources. The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent. The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation. We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions – in particular retention periods – remain unaffected.

4. analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Order data processing

We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads makes it possible to display advertisements in the Google search engine or on third-party websites when the user enters or has entered certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As a website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and which and how many advertisements led to corresponding clicks. The use of this service is based on your consent in accordance with Art. 6 para.

1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

The website operator uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With Google Ads Remarketing, we can assign people who use or interact with our online offer to specific target groups in order to subsequently display interest-based advertising in the Google advertising network (remarketing or retargeting). In addition, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. PC) can also be displayed on another of your devices (e.g. cell phone or tablet). If you have a Google account, you can object to this form of personalized advertising by clicking on the following link: https://www.google.com/settings/ads/onweb/. The use of this service is based on your consent in accordance with Art. 6 para.

1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time. Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions and how the customer has used our website. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to compile statistics. We find out the total number of users who have clicked on our ads and what actions they have taken. This does not provide us with any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes. The use of this service is based on your consent in accordance with Art. 6 para.

1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time. You can find more information about Google Conversion Tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Matomo

Scope of data processing
We use the open source software tool Matomo on our website to analyze the surfing behavior of our users. When individual pages of our website are accessed, the following data is stored – 3 bytes of the IP address of the user’s accessing system
– the website accessed
– the website from which the user accessed the accessed website (referrer)
– the subpages accessed from the accessed website
– the time spent on the website
– the frequency with which the website is accessed
– The software runs exclusively on the servers of our website. This data is only stored there. The data is not passed on to third parties. The software is set so that the IP addresses are not stored in full, but the last byte of the IP address is masked (e.g.: 192.168.100.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer. Legal basis
The legal basis for the processing of users’ personal data is Art. 6 para. 1 lit. f GDPR. Purpose of data processing
The processing of this personal data enables us to analyze the surfing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. These purposes also constitute our legitimate interest in processing the data in accordance with Art. 6 para. 1 lit. f GDPR. By anonymizing the IP address, the interest of users in the protection of their personal data is sufficiently taken into account. Objection and removal option
We offer our users the option of opting out of the analysis process on our website. To do this, you must follow the corresponding link. This sets a cookie on your system that signals our system not to store the user’s data. If you delete the corresponding cookie from your own system in the meantime, you must set the opt-out cookie again.
You can find more information on the privacy settings of the Matomo software at the following link: https://matomo.org/docs/privacy/.

Sie haben die Möglichkeit zu verhindern, dass von Ihnen hier getätigte Aktionen analysiert und verknüpft werden. Dies wird Ihre Privatsphäre schützen, aber wird auch den Besitzer daran hindern, aus Ihren Aktionen zu lernen und die Bedienbarkeit für Sie und andere Benutzer zu verbessern.

Microsoft Clarity

We work with Microsoft Clarity and Microsoft Advertising to track how you use and interact with our website using behavioral metrics, heatmaps and session replay to improve and market our products and services. Website usage data is collected using first and third party cookies and other tracking technologies to determine the popularity of products/services and online activity. We also use this information to optimize the website, for fraud/security purposes and for advertising. For more information on how Microsoft collects and uses your data, please refer to the Microsoft Privacy Policy: https://privacy.microsoft.com/de-DE/privacystatement

Pinterest

Personal data is processed when you visit this website. Categories of data processed: Data on the use of the website and the logging of clicks on individual elements. Purpose of processing: Investigation of user behavior, analysis of the effect of online marketing measures and selection of online advertising on other platforms, which are automatically selected by means of real-time bidding based on user behavior. The legal basis for the processing is your consent in accordance with Art. 6 (1) a GDPR. Data is transferred to the independent controller Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. The legal basis for the transfer of data to Pinterest Europe Ltd. is your consent in accordance with Art. 6 (1) a GDPR. This may also involve the transfer of personal data to a country outside the European Union, in particular to the USA. The data is transferred on the basis of your consent in accordance with Art. 6 (1) (a) in conjunction with Art. 49 (1) (a) GDPR. The USA does not have a level of data protection corresponding to the standards of the EU. In particular, US intelligence services and/or authorities can access your data without you being informed and without you being able to take legal action against this. To contact the data protection officer of Pinterest Europe Ltd. by e-mail: https://help.pinterest.com/de/data-protection-officer-contact-form. The privacy policy of Pinterest Europe Ltd: https://policy.pinterest.com/de/privacy-policy.